Media launch of Revive the Clyde campaign

Date: 27/06/2014

Launch of the Revive the Clyde campaign and video. Campaign aims to restore the Firth of Clyde fisheries, jobs and communities

 The Sustainable Inshore Fisheries Trust (SIFT) launched the ‘Revive the Clyde’ campaign and video at a photo-call on the River Clyde in central Glasgow onThursday 26 June 2014. Images from the photo-call are available for media use.

At the photo-call, campaign supporters posed with ‘Revive the Clyde’ branded lifesavers and a fish and chip shop worker unveiled the locally-caught ‘Firth of Clyde Special’ fish supper – a fish-supper containing a tiny fish, representing all that’s currently left in the Firth of Clyde.

The ‘Firth of Clyde Special’ features in a campaign video that was also launched today. The video uses hidden cameras to capture the reactions of unsuspecting locals in a Greenock chippy when they are served with the ‘Firth of Clyde Special’. The video can be viewed at or

The Firth of Clyde’s fish are now too scarce or small to support a commercial fishery. All that remains of the once great Clyde fin-fishery (for fish species such as cod, herring and whiting), which supported jobs and communities across the west and south west of Scotland, is a tiny remnant herring fishery. Over 99.5% of the catch that is now landed from the Clyde is shellfish.

The 'Revive the Clyde' campaign is an initiative of the Sustainable Inshore Fisheries Trust (SIFT). The campaign aims to gain public support to encourage the Scottish Government to revive the Firth of Clyde marine environment in order to create a more diverse fishery, which will boost job numbers and job security and make the local economy more resilient. SIFT is proposing a fisheries management regime based on more local input and sound scientific advice.

As part of the campaign, SIFT is asking members of the public to sign up to the Clyde Charter on the campaign website at and to follow and like the campaign on Twitter and Facebook. Members of the public living n the Firth of Clyde area can also become 'Clyde Champions' to help promote the campaign locally.

Charles Millar, Chief Executive of SIFT, said:

"The Revive the Clyde campaign aims to support local jobs and empower communities around the whole of the Firth of Clyde by reviving a once great fishery that is now badly degraded and under threat. We're asking members of the public to help us encourage the Scottish Government to manage the remaining Clyde fisheries in a way that utilises the best scientific evidence and maximizes local input, to ensure both fish in and jobs on the Clyde for future generations. Those wanting to help us can sign up on the ‘Revive the Clyde’ website at"

Howard Wood, a Firth of Clyde local, fisheries campaigner and Trustee of SIFT, added:

"We want to ensure that inshore marine habitats are properly protected, and fishing takes place at an appropriate level that enables the recovery of fish stocks and promotes and supports local jobs and communities. The decades of decline in fish numbers and fishing jobs on and around the Firth of Clyde can be reversed by adopting sustainable fisheries and marine management policies and we are asking those people who support this aim to join our campaign and help us to ‘Revive the Clyde’."

The Cabinet Secretary for Rural Affairs and the Environment, Richard Lochhead MSP, told the recent Clyde 2020 Summit that the Scottish Government was committed to working with all stakeholders to improve the Clyde ecosystem, stating that there is a need to ensure that future fishing in the area is sustainable and that the demands of all marine users are balanced. He also stated interest in hearing more about SIFT’s forthcoming application for a Regulating Order in the Clyde. Through the ‘Revive the Clyde’ campaign, SIFT aims to ensure that the revival of the Firth of Clyde remains high on the Cabinet Secretary’s agenda.

SIFT in pictures 


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Sustainable Inshore Fisheries Trust is a Registered Scottish Charity Number SC042334